Journal №1 (2024)
Protection of Personal Data in Consumer Relations (Review of International and National Standards)
∘ Mariam Shaishmelashvili ∘

In light of the development of modern trade relations, the refinement of trade relations has become an urgent necessity. This refinement is inconceivable without the implementation of high standards for consumer rights protection, a process that involves identifying the need for the processing of consumers' personal data. Such processing serves as the basis for both marketing activities and the establishment of rights and obligations outlined in consumer contracts. It is noteworthy that the state has enacted two new special laws aligned with European directives in both of these fields: the Law of Georgia “On the Protection of Consumer Rights” dated June 1, 2022, and the Law of Georgia “On Personal Data Protection” dated June 14, 2023. This article will examine the legal guarantees governing consumer relations established by the Law of Georgia “On Protection of Consumer Rights” and the Law of Georgia “On Personal Data Protection,” along with the European directives upon which these legislative acts are based.

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